Got an email list? Boasting about all those thousands of subscribers? Guess what, Google changed the game again. All those subscribers that don’t open that email newsletter or sales pitch are hurting your domains ranking. If you don’t clean up that list and dump those un-supportive subscribers you could find yourself lost-in-search.
I’m not a big proponent of email marketing list serving, simply because I get so much spam from lists I never signed up for. But I also see their purpose in a larger scenario, there is so much going on out there on the web that if someone doesn’t sum it all up in a weekly or monthly newsletter I will probably never hear about it.
I do have several newsletters I follow that I do not always get time to read. Now, I don’t personally believe that my 150 issues of “marketing 101″ that I haven’t had time for in the last few months should get penalized because we don’t have a 36 hour day in which to do all the reading we need to do in order to keep up with technology and how to abuse it. It seems like every 72 hours everything I just learned is dead already. Lets face it, the minute I finish an article and start to implement what I’ve read, the landscape (googles rules) has changed again. Also, I’ve noticed that every time Google changes their algorithm the only sites that show up in searches, for weeks afterwards, are large corporations and poisoned pages.
So where is the future of Online Marketing going? Something tells me it’s already in it’s twilight years (people are on info overload) and pretty soon only the big boys will get away with using it. The question is, will they have anyone to email to and if they do will the unsubscribe work at all? I know that Country Music Television (CMT) refuses to stop sending me their newsletter (that I never signed up for) and their unsubscribe link has never worked and there does not seem to be a legitimate way to remove yourself from the list. (I’ve tried it’s a dead end, finally had to ban them at the server level) Forget complaining, seems no one is listening. Of course if a small business provides an unsubscribe link that actually works they get popped for spamming… hmmmm, imagine that.
