“Lenny’s is one of only a handful of national restaurant brands to launch a mobile ordering application.However, industry experts predict that 2011 will be the year branded apps take on roles greater than just games and loyalty programs.
According to a recent eMarketer study, of the 22 percent of quick-service restaurants with mobile apps as of December 2010, just 22.7 percent allowed customers to order.”
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Thanks for trying to describe the terminology towards the rookies!